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The prospectus is a very important part of your proposal. Each
item in it should be carefully and thoroughly written. The more time you spend
on it, the easier the actual writing of your project will be. The prospectus
should include the following information:
- Description of the intended market for the book and the needs
of this market.
- This section profiles the appropriate course for the book,
describing the course, its level, prerequisites, the academic departments that
offer the course, and the type of school where the course is found.
Professional markets should be described in similar detail.
- Secondly, you need to take some time and really think about
the needs of this market-- particularly the needs that are not being met by the
current books. What is it that students really must learn in this course? What
practical skills should they take away from this course? What trends,
innovations, and new standards will affect the way the course is taught? If
your book is targeted toward the practicing dentist, professional needs should
be described.
- Description of competing books.
- List books with which your project will compete, and
discuss specifically their strengths and weaknesses. Compare and contrast the
organization, approach, writing style, and features of the competing books.
Describe how each of the competing books does and does not meet the needs of
the market as stated above. Which of these books have you taught from in your
courses or used professionally?
- If there are no books your project will compete against,
explain why not. What changes have taken place in the market that have
encouraged you to write your book?
- Your discussion of existing texts will help reviewers and
the publisher place your material in perspective. Remember, this is written for
reviewers and not for publication, so be as frank as possible regarding your
competition.
- Description of your book and how it will meet the needs of the
market.
- In a few paragraphs, describe the work, its rationale,
approach, and organization. List what you consider to be the outstanding,
distinctive, unique features of the book. Will the book include examples,
cases, margin notes, boxed material, questions, problems, glossaries, a
bibliography, appendixes, etc.? Do you plan to provide supplementary material
(instructor's manual, study guide, student workbook, etc.) to accompany the
text?
- In the second part of this section, you should explain how
your book will meet the needs of the market that you described above. In this
section, you also need to compare your book against each of the competing books
you've listed and explain the strengths and weaknesses of your book
vis-à-vis these competitors. Please point out how your project addresses
the deficiencies you feel exist in competitive books.
- Your qualifications for writing this book.
- Cite your own experience, previous publications, special
research, courses taught, professional practice, and current interests that
give you the qualifications to write this book.
- Physical characteristics of the book.
- What is the estimated length of the completed book?
Double-spaced, typewritten pages normally reduce by about one-half to one-third
when set in type (ie, 600 typewritten pages = 300 to 400 printed pages).
Approximately how many photographs do you plan to include? About how many line
drawings (charts, graphs, diagrams) will you need? How many tables will be in
the book? Will there be any other art or special forms included in the book?
Will Contributors be involved? What is the expected completion date of the
project?
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